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Beauties for a Cause
In 2009, two friends set out to help the poor using business as a way to generate revenue for charitable causes. Fresh out of college with no money they decide that they would sell shirts and use the proceeds from each sale to send 50 meals to hungry children in need.
In 2010 the unfortunate people of Haiti were hit by an unsuspecting earthquake. ROJO was quick to react and organized a meal packing event that was able to send over 100,000 meals to those starving people.
ROJO is not just a line of apparel, but a way of living that brings awareness to poverty issues while using our consumption dollars to make a difference.
SHOW YOU CARE WITH THE CLOTHES YOU WEAR!
For every shirt we sell, we send 50 meals to hungry children in need. ROJO Apparel has partnered with several charities that make our giving possible.
Meal packages consist of rice, soy, and dehydrated vegetables, and provide protein, carbohydrates, and necessary vitamins and minerals. They were developed by professional nutritionists to provide the most efficient manner of delivering a human body's daily needs, and are completely vegan so they can be fed to anyone in the world.
Helping is that simple.
So far ROJO Apparel has sent nearly 190,000 meals to people in Zimbabwe and Haiti.
Official website:
www.rojoapparel.com
ROJO Apparel